What to Search For
The right search queries help you discover opportunities at the perfect moment. Here are proven patterns that work.
Search Patterns
Buying-Intent Triggers
Signals that someone is actively looking for solutions like yours right now.
Pattern: Combine action verbs with your category terms
"recommendations" AND CRM
"anyone use" AND "project management"
"looking for" AND "analytics tool"
Your Brand Name
Never miss when someone mentions your product or asks about it.
Pattern: Use your exact brand name. If it's a common word, add context
monday.com
slack AND "team communication"
notion AND workspace
Competitor Names
When users mention competitors—especially with complaints—it's your opportunity to engage.
Pattern: Track alternative solutions and competing products
hubspot AND "too expensive"
salesforce OR "Microsoft Dynamics"
New Hires & Job Changes
People starting new roles often have purchasing authority and are evaluating new tools.
Pattern: Search for target job titles and role announcements
"new role" AND "head of sales"
"excited to join" AND marketing
"starting my new position" AND engineering
Pain Points
Monitor the specific problems your product solves.
Pattern: Search for phrases that indicate frustration or need
"server downtime" AND alert
"high churn rate" AND SaaS
"struggling with" AND reporting
Industry Terminology
Jargon your ideal customer profile uses creates opportunities to add value.
Pattern: Use specialized terms from your industry
"MRR reporting" AND growth
ROAS AND "ad spend"
"RFP process" AND procurement
Creative Opportunities
Unique signals that indicate buying readiness in your specific market.
Pattern: Think about milestones and events that trigger purchasing decisions
"launched new agency" AND clients
"company hackathon" AND tools
"expanding team" AND hiring
Tips for Success
- Start specific - Narrow searches are easier to refine than broad ones
- Test and iterate - Monitor results for a few days and adjust
- Layer your filters - Combine search keywords with AI filtering for precision
- Track competitors - See what conversations they're part of
Next Steps
→ Learn the search syntax to build effective queries
→ Configure AI filtering to refine your results
→ Explore the API to automate your workflow